The Dales Bros Group is a diverse third and fourth generation family run business which is a renowned market leader, has operated primarily in KZN for in excess of one hundred years, with business activities and focus now spanning the entire country.

Dales Bros has been built on key values of integrity, honesty, reliability and efficiency – all of which form the foundation of this dynamic and diverse company. The company is driven and operated by the shareholders and directors who share
the vision and philosophy of being totally dedicated to providing their clients the best market related prices and service available. The management team is young, innovative, forward thinking, passionate and dedicated to the core business.

Dales Bros truly understands the dynamics of the various markets within its scope of operation and is exceptionally well equipped and capable of delivering the best client service and results.

Group Marketing:
The Group is committed to a formal and detailed marketing strategy which targets specific market segments for each element of the Group’s core businesses objectives.

This strategy includes an extensive communication strategy incorporating an interactive corporate Dales Bros website, extensive and regular press advertising and the use of various effective electronic communication media. Customer loyalty is also a key focus
and customer satisfaction is a top priority.

Administration:
An efficient tailor-made computer software business and auction programme specific to the Dales Bros business, supports the customer friendly and effective auction process – from receipt of goods from sellers, invoicing, timeous payments to sellers and the delivery of goods to buyers.

 The company prides itself in being members of the following regulatory bodies and organisations: